Like many industries in Australia, meal kits are a duopoly (Marley Spoon, HelloFresh) and I don’t expect that to change any time soon. That’s a tough ask considering how competitive the market is. It would be critical for any American meal kit service to focus on growing/retaining its market share in that market before thinking about expanding to Australia.

I’ve actually been asked this a few times, mainly under the guise of asking whether there is enough space in the Australian market for another meal kit service.Īustralia is a much smaller market than the USA, so the opportunity is quite limited for a company that is so embedded in America. Head to Marley Spoon & Save $100 Try a Marley Spoon meal kit with $100 off across your first 4 boxes Will Blue Apron launch in Australia? 4 People / 5 Meals at $170.00 + Shippingĭelivers To: Most Eastern Metro locations with limited service to regional areasīest For: Special diets, calorie control, picky eaters. There’s definitely a massive quality improvement with HelloFresh in Australia that makes them more comparable with Blue Apron.Ĭost: 2 People / 3 Meals at $67.50 + Shipping. However, they position themselves as a lower-cost provider.

My favourite Australian meal kit, HelloFresh offers fresh, high-quality ingredients that most closely match the Blue Apron offering. That puts them in the same market as the full-service meal kit providers in Australia: HelloFresh and Marley Spoon. They pride themselves on offering sustainable ingredients and high-quality meals, justifying the high price. If you liked the sound of Blue Apron, or you’ve recently moved to Australia and want to find the most similar service, then let me point you in the right direction.īlue Apron is known to be quite expensive, with meals costing up to USD $9.99 per portion. What are the alternatives to Blue Apron in Australia? Those services aren’t available from any meal kit in Australia, although if you’re looking for a good wine subscription service, I highly recommend Good Pair Days. They have grown into one of the largest providers in the USA, delivering millions of meals since then.īlue Apron also offers a wine subscription service and meal kit bags sold in Costco. Blue Apron is a meal kit service founded in 2012, making it one of the first meal kit services to exist anywhere in the world.

Blue apron prepared meals